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Thursday, August 28, 2008

On advertising.

First of all, I hope you all like the new look of the community website.
I tried to make it suit more with the IDG site and personally I think
its not to bad. Of course changes can still occur when the new IDG site
is launched.

Second, a few posts back I mentioned a book in the comment, for those
who can use some help in getting inspiration.

The book is "Creative Communication by Mario Pricken". But apperantly
there is a second version on the market now called "Creative Advertising,
Second Edition". The cover looks much the same only that the name in in
yellow on the book I mentioned.

Creative Advertising, Second Edition on Amazon

Now the following book is not so much for getting inspiration for drawing, but
still is a great book, specially if your into advertising.

Guerrilla Advertising: Unconventional Brand Communication mainly has double page
size pictures with some explanation about the champaign. It's hard to explain a
selection, it's best viewed in person.

But in short, guerrilla advertising is using new or odd mediums to get the message
over. The most important part is the talk you generate with it.
Guerrilla Advertising: Unconventional Brand Communication on Amazon

Now this book, I don't have. But more than a few people I know have recomanded this
book. If I get this one in the future, I'll let you all know if its any good.
Advertising is Dead: Long Live Advertising! on Amazon

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